What is GoHighLevel and How Does it Work: A Comprehensive Overview

Navigating the world of marketing automation platforms can be overwhelming, but one solution that has caught the eye of many businesses is GoHighLevel. What is GoHighLevel and how does it work?

Designed as an all-in-one CRM, sales, and marketing automation platform, GoHighLevel aims to streamline your workflow and improve overall marketing efficiency and impact.

In this article, we’ll dive into what GoHighLevel is and how it works, providing you with a clear understanding of whether this tool is the right fit for you and your business.

Right out of the gate, it’s important to know that GoHighLevel is more than just a CRM. While customer relationship management features are certainly part of its core functionality, it also includes innovative sales and marketing automation tools.

By leveraging these features, you’ll be able to create and deploy campaigns capable of generating leads, converting them into clients, and maintaining long-lasting relationships.

At the heart of GoHighLevel’s functionality is its ability to build sophisticated marketing automation. In just a few simple steps, you’ll be able to design multi-channel campaigns that utilize email, SMS, and social media platforms.

And with robust automation settings, you can customize these campaigns to suit your specific goals. By taking advantage of GoHighLevel and its powerful features, you’ll find yourself in a strong position to grow your business and maximize your marketing potential.

What is GoHighLevel?

Platform Overview

GoHighLevel is an all-in-one sales and marketing solution designed to help agencies streamline their operations and scale their businesses.

The platform offers a wide range of tools and features to assist you with lead generation, conversion, and customer engagement. Some key features include a CRM, marketing automation, a landing page builder, and an AI-driven chatbot.

With GoHighLevel, you can manage your agency’s online presence seamlessly and grow your client base more efficiently.

Founders and Origins

Founded by Shaun Clark and Varun Vairavan, GoHighLevel was created to address the challenges faced by digital marketing agencies when it comes to managing and scaling their services.

Shaun and Varun understood the need for a platform that could consolidate various tools and provide a unified solution for agencies. Their vision was to create an easy-to-use platform that caters to the unique requirements of digital marketing agencies, saving them time and resources.

In summary, GoHighLevel is a powerful platform tailored for digital marketing agencies, offering a suite of tools essential for online marketing, lead conversion, and customer retention.

Created by founders Shaun Clark and Varun Vairavan, the platform aims to help you streamline your agency operations and scale with ease.

Key Features and Benefits

Landing Pages and Funnels

With GoHighLevel, you can easily create high-converting landing pages and sales funnels for your marketing campaigns. Customize templates with a simple drag-and-drop interface, and optimize your pages for conversion.

  • Drag-and-drop page builder
  • Templates for various industries
  • Clickfunnels alternative
  • Analytics and Reporting

CRM and Pipeline Management

Managing your customer relationships and sales leads is a breeze with GoHighLevel’s CRM features. Organize your pipeline, track leads, and nurture potential customers effectively, all in one platform.

  • Centralized contact management
  • Customizable pipelines
  • Workflows for increased productivity
  • Reporting and analytics

Email Marketing

Email campaigns can be created and automated to engage your audience and nurture leads effectively. GoHighLevel includes premade templates for various industries, A/B testing capabilities, and advanced analytics to help you optimize your campaigns.

  • Templates and easy design tools
  • Automation and scheduling
  • A/B testing for optimization
  • Advanced analytics and reporting

SMS Marketing

Expand your marketing reach beyond email with SMS campaigns. Personalize your messages, automate follow-ups, and track the effectiveness of your campaigns, all from your GoHighLevel dashboard.

  • Personalized SMS messaging
  • Automation and follow-ups
  • Analytics and tracking
  • Integrates with email marketing

Appointment Scheduling and Calendars

Simplify appointment booking and calendar management using GoHighLevel’s built-in tools. Sync with your existing calendars, customize appointment types, and automate reminders to reduce missed appointments.

  • Calendar integrations
  • Customizable appointment types
  • Automated reminders and confirmations
  • Time zone support

Website and Mobile App Builder

Design professional websites and mobile apps on GoHighLevel without any coding knowledge. Leverage their intuitive builder and template library to create responsive and engaging websites, optimized for mobile devices.

  • No coding required
  • Mobile-friendly templates
  • Intuitive builder interface
  • Hosting and domain management

Reputation and Social Media Management

Monitor and improve your online reputation and social media presence with GoHighLevel’s management tools. Schedule and post content on multiple channels, track engagement, and analyze the performance of your campaigns.

  • Multichannel posting
  • Engagement tracking
  • Performance analytics
  • Reputation management features

Course and Membership Platform

Create and sell online courses and memberships directly within GoHighLevel. Deliver your content in a secure and user-friendly platform, with payment integrations and analytics for a seamless experience.

  • Content delivery tools
  • Payment integration with Stripe
  • Access controls and memberships
  • Analytics and reporting

Integration and Automation

GoHighLevel offers a multitude of integrations and automation options, including Zapier, to streamline your marketing efforts and improve efficiency across your tools.

  • Zapier for easy automation
  • Integrations with popular marketing tools
  • Streamlined workflows
  • Improved communication and efficiency

Additional GoHighLevel Services

White Labeling

GoHighLevel offers a white labeling platform, allowing you to customize the software with your own branding. This feature is especially useful for consultants and agencies that want to provide a seamless experience for their clients.

By white labeling the SaaS tool, you can make it appear as if it is your proprietary solution, adding more value to your services.

Agency Engine and Fulfillment Services

The Agency Engine is a powerful component of GoHighLevel that provides numerous functions for managing your agency. It includes features such as two-way communication, snapshots, customer relationship management (CRM), and marketing automation. Furthermore, there are fulfillment services available to assist you in implementing your strategies:

  • Online courses to help increase your knowledge of the platform
  • Access to a community-driven development model, enabling rapid feature releases
  • A support team committed to your success

Community Driven Development

GoHighLevel prides itself on being a community-driven development platform. This means that user feedback plays a critical role in shaping the software’s evolution. You can benefit from the constant improvements being made, which are driven by the needs of businesses and agencies like yours. With this approach, GoHighLevel stays competitive and updated to cater to market demands.

Support and Customer Service

Your experience using GoHighLevel is greatly enhanced by their dedicated support and customer service. The support team is available to answer your questions, help you troubleshoot issues, and keep you up to date with the latest features.

Their commitment to customer satisfaction ensures that you can always rely on their assistance, enabling you to fully leverage the power of GoHighLevel for your business.

Ease of Use and Adaptability

At its core, GoHighLevel aims to provide a user-friendly experience, ensuring that you can make the most of the platform with minimal difficulty. Whether you are just starting or have prior experience with marketing tools, the learning curve is designed to be manageable.

One of the key features of GoHighLevel is its drag-and-drop interface, which allows you to create or modify websites, landing pages, and marketing funnels with ease.

This approach simplifies the design process, enabling you to focus on your content and strategy without getting bogged down in technical details.

In addition to the user-friendly website builder, GoHighLevel offers a robust inbound phone system. This system can integrate with your current business phone setup or become a stand-alone solution. Some of its features include:

  • Call tracking and analytics
  • Call routing
  • Customized caller interactions, like IVR and voicemail
  • Recording and transcriptions

The adaptability of the platform doesn’t stop with its website building and phone capabilities. GoHighLevel also provides a range of other marketing tools and services, designed to seamlessly fit within your workflow. These include:

  • Email marketing automation
  • CRM customization and management
  • SMS and social media marketing
  • Reporting and analytics

Remember, when using GoHighLevel, the focus is on ease of use and adaptability, allowing you to swiftly adapt to new marketing strategies and technologies. By utilizing their user-friendly interface and versatile tools, you’ll be well-equipped to handle the ever-evolving digital marketing landscape.

Advanced Campaign Functions

Automated Nurture Conversations

In GoHighLevel, you can easily set up automated nurture conversations that help you engage with your prospects and clients. These follow-up campaigns are designed to keep your audience engaged through timely and relevant messages. You can create and customize these conversations using the platform’s easy-to-use interface. Utilizing artificial intelligence, the platform ensures that your messages are personalized and impactful.

Multi-Channel Marketing

GoHighLevel allows you to create multi-channel campaigns that combine email, SMS, and other forms of communication. This ensures that your clients receive your messages through their preferred channels, increasing the likelihood of conversion. The platform integrates a membership site and course management functionality that makes it suitable for a variety of businesses – from freelancers to larger organizations.

EmailSend personalized emails
SMSDeliver timely text messages
Site ManagementManage membership and course content

Forced Calls and Phone Connect

Phone Connect is a powerful feature in GoHighLevel that enables you to schedule forced calls, ensuring that your sales team connects with potential clients at the right moment. The platform integrates seamlessly with your phone system, allowing you to automatically call a prospect or customer when certain actions are triggered. This functionality helps you stay on top of your communication efforts and optimize your sales process.

FB Messenger Integrations

Leveraging Facebook Messenger integrations, you can expand your reach and engage with your audience through one of the most popular messaging apps. GoHighLevel offers native integration with Facebook Messenger, enabling you to create and deploy highly effective Messenger campaigns without leaving the platform. Connect with your audience, answer queries, and deliver valuable content right within their Facebook Messenger inbox.

Remember to keep your campaigns focused on providing value and addressing the needs of your audience. By utilizing the advanced campaign functions offered by GoHighLevel, you can enhance your communication strategies and consistently drive results.

Pricing and Plans

GoHighLevel offers a range of subscription options to suit your needs. When you sign up for a GoHighLevel subscription, you have three main plans to choose from:

  1. Starter Plan: This plan is ideal for smaller businesses or individuals looking to manage a single account. The Agency Starter Plan grants you access to GoHighLevel’s core features and allows you to manage projects, campaigns, and other necessary tasks.
  2. Pro Plan: If you’re an agency or business managing multiple accounts, the Agency Pro Plan might be the best fit for you. This plan includes everything from the Agency Starter Plan, along with additional tools and features for managing multiple accounts and team members.
  3. Enterprise Plan: The Enterprise Plan is tailored for larger organizations that require advanced features and custom solutions for their specific needs. This plan grants you access to a dedicated account manager and specialized support as part of the package.

Each plan comes with different feature sets and pricing structures. To select the plan that’s right for your business, you should consider the size of your operation and the range of features that you require.

When setting up your GoHighLevel account, you’ll also need to factor in additional costs like customer payments. These can vary depending on the payment providers you use and any associated transaction fees. Be sure to understand the fees and costs linked to your chosen payment provider as they will impact your overall pricing.

Remember, it’s crucial to find the right balance between affordability and the features you need to achieve success with GoHighLevel. To make an informed decision, research the different plans and compare their offerings to ensure you’re choosing the right fit for your business needs.


In conclusion, GoHighLevel is a powerful software that aids in business development, tracking marketing activities, brand management, and lead generation. As you explore this platform, you will find a clean, responsive site that looks amazing on any device and provides you with the tools you need to market with ease.

As you use GoHighLevel, you will discover its versatility in managing your business needs. You will have the ability to automate processes, saving you time and effort. Its features are designed to help you generate leads, track marketing efforts, and create targeted campaigns that effectively convert.

To maximize the benefits of GoHighLevel, take advantage of its various functionalities, including CRM, marketing automation, and reporting tools. You will be able to:

  • Manage contacts and leads more efficiently
  • Analyze and optimize your marketing efforts
  • Automate processes to save time and increase productivity
  • Monitor your branding and online reputation

In the end, GoHighLevel can be a game-changing solution for your business, providing you with the tools and insights needed to increase conversions, streamline your marketing efforts, and ultimately, grow your business. So, explore this platform and see how it can help you reach new heights in your industry.

Jill Caren
Jill Caren is the owner of ZenSpill, and is a part-time blogger who also works full time as an SEO Manager for Stratabeat, a digital marketing agency. Jill has been an SEO professional for over 15 years and has successfully built, sold, and flipped many websites over the years. Her passion is in making SEO easy to understand and showcasing different SEO tools to make SEO more manageable. Connect with her on LinkedIn!