Google Search Console is an absolute must have for every website owner. It delivers data right from Google so you can get a clear picture of what is working and what is not for your website.
For example, you can find keyword opportunities in Google Search Console to improve existing content or even create new content. It can also offer insight into any technical or speed related issues you may have going on.
Then there are links, both internal and external. You can export them all and see the backlinks and internal links your website currently has.
This is just a few of the things that make it awesome. Stay tuned for more details on Google Search Console.