Taking the time to craft a content brief is one of the most pain-staking parts of the content creation process. But, it is also one of the most important. Tools like Content Harmony make the AI writing and content brief process easier, faster, and more efficient.
In this Content Harmony review you are going to see why I love this tool so much – and think you will too.
Starts at $99/month
WHAT I LOVE!
✔️ Clean interface
✔️ SEO scoring
✔️ Keyword intent analysis
✔️ Questions from multiple sources
WHAT I DON’T!
Sorry to disappoint you but I could not find one thing not to like!
What Does Content Harmony Do?
Content Harmony is a tool that uses data-driven analysis to help you produce comprehensive content briefs. This is not just a tool that slaps out a content brief based on the top ranking pages, but really dives in to advanced SEO like including entities and matching of topical relevance.
Of course I had to give it a go and see how it did.
Content Harmony Review
I am just going to put it there, I love this tool.
While in my own personal work, it is probably more money than I could spend – for my main job it would definitely be a must-have tool. The amount of data you are provided is amazing and well-organized.
I particularly loved the questions tab – while most tools give you people also ask questions, Content Harmony takes it a step further with Reddit and Quora. This really allows you to see how a reader is thinking!
For agencies and those who used content writers often, this is an optimal tool that will save tons of time.
The do offer a 10 briefs for $10 trial, so it is worth testing for yourself.
Content Harmony Search Intent Phase
The tool is broken down into two sections, one for search intent and one for production of the content brief.
First, I will cover the search intent phase.
Enter A Keyword
Once you have completed your keyword research, you will create a new report and enter the keyword(s) you want to create a brief for.
When it is complete you will get the following results.
Below are the details of what you see in the screenshot.
- Keyword. This is the keyword I entered for the tool to analyze.
- Primary intent. Shows what the general intent for the term based on search results.
- Intent scores. This shows how strong the intent may be around various entities like research, visual, fresh news, local, answer, video, brand/entity, or transactional.
Click on the keyword and you will be taken to the next step of your analysis.
The keyword analysis page is filled with lots of great details about your keyword that you can use to create an amazing piece of content.
Search intent. This section will provide insight into the specific of the search intent for the keyword. It offers suggestions to improve your content and items you should include.
SERP freshness. Shows how recent the pages in the top results are. This can help you understand if Google prefers freshness or if they ignore dates.
SERP features. You can see what type of SERP features exist for the term. If the results include video, featured snippets, people also ask, etc. it will show here.
Ranking URLs. Get an at-a-glance view of the top ranking pages on both mobile and desktop and which page has a featured snippet.
Seasonality and Trends. Know whether a term is a seasonal term and the level of interest over a period of time. This can help you understand if a term is worth using.
From this page you can also easily access the live SERPs and the keyword brief.
Content Harmony Brief Workflow Phase
Now you have a base understanding of the search intent and general direction you may want to go in for your content.
The next step is to dig into the content brief.
Content Brief Overview
Just like the search intent phase you will see a general overview of the brief details.
So, what are we looking at in this screenshot?
- Primary intent. Same as search intent report, shows the general intent of the term.
- Search volume. Estimated monthly volume, data pulls from Google Adwords.
- Average word count. The total amount of words for the top-ranking pages.
- Difficulty. Shows how hard it might be to outrank the top pages based on domain authority, content, and links.
- Content Grade. If you have started your brief, you own score will show here.
Once you click on the keyword you will be taking to the brief workflow page which will have the above metrics.
Content Brief Outline
The content brief outline page, has the same metrics at the top of the page that showed on the summary page. It also does show the reading level as well so you can understand how easy or hard your content can be for the reader.
Once you enter the brief workflow area, it can be a bit overwhelming – but I feel like they did a great job of trying to keep it simple.
The workflow area has three sections for you to nerd out on data!
In the keyword report you can get additional data about the keyword you entered in various formats.
- Intent which shows the intent of the term – and basically replicates what we saw in the search intent report area.
- Topic analysis gives you great insight into the main topical items that are relational to your main keyword. It also shows how many times it is used on average by competitors in their ranking page and the average percentage of competitors using the term.
- Outline delivers the heading outlines of the top ranking pages.
- Questions offers you insight into questions asked about the main keyword. This data pulls from a variety of sources like Quora, Reddit, PAA, and more.
- Sources are recommendations for high authority sources you can link to that your top competitors are using.
- Competitors gives you a table like view of the top pages along with the important metrics about each page. You can click to get even more details about top terms the page is talking about and a general guide on their organic visibility.
- Images are the visuals that are being added to the content to help you decide on the type of content you should create.
- Videos offer insight into the type of video assets that brands are creating or videos from other websites that might be relevant that you can embed in your content.
The content brief is where you house all of the information you just found in the keyword report.
When you find items in the keyword report that you can use to help build your brief, you click on the item and it will be added to your content brief.
The content brief is broken out into all different section so you can easily add as much (or as little) information you want for your writers.
Each section includes an editor where you can add additional instruction as well as any information you added from the keyword report.
In the example below you can see the questions in the questions section of the brief I added as well as some additional notes for the writer.
You can really fine tune the brief to be as detailed as you want! You can even include meta description directions and define specifics about creatives that you want added.
Once the writer has completed the content, you can run it through the content grader. You can also provide access to your writer to create the content directly in there.
The grader competes a bit with tools like SurferSEO and Clearscope, but it is not as in-depth as those. But it definitely is a strong asset for content creators.
So, what do you think? Will you give Content Harmony a go? Are you a current user?